四月 11, 2008
AOL Tech Network: AOL 重组旗下科技类的专业 Blog
由. ZH 将文章归档于 业界新闻
AOL 日前重组了旗下科技类的专业 Blog，推出全新的 AOL Tech Network。这是继一年前 Blog 界面设计改版之后，又一次重大的改革。从 AOL 方面了解到，此次重组以 Engadget，推出了一个全新的网站 Switched，涉及的成员 Blog 包括 Engadget Mobile、Engadget HD、TUAW、Download Squad，等于是把前几年收购的 Weblogs Inc. 进一步的吸收了。还有一些分类话题的科技类 Blog 也将在重组之列，比如电子游戏主题的 Joystiq、Xbox 360 Fanboy 和 Wii Fanboy。
更为集中的浏览方式，不仅可以方便用户从中挑选喜欢的主题浏览，也便于用户发现另一些新信息，向读者提供完整的咨询。AOL Tech Network 集中在热门的科技类话题，也是一种"有效"的表现与改革方式，不知道在今后几个月中，其他分类话题的 Blog 是不是也会做出类似的重组。
以下是官方新闻稿：
Redesigned Engadget and Switched to be Cornerstone of Network of Sites
New York - April 10, 2008 - AOL today announced the launch of the AOL Technology Network, which includes Engadget, Switched, TUAW (The Unofficial Apple Weblog), DownloadSquad, Engadget Mobile and Engadget HD. This will be the second largest technology news and information publisher online.* Comprised of some of the fastest growing tech blogs**, the Technology Network will provide users with a complete resource to gather information about the latest technology news and products, and will let advertisers seamlessly integrate ad campaigns across these sites.
In addition to the launch, Engadget, http://www.engadget.com, and Switched, http://www.switched.com, also unveiled a new design today. Each site will have a more streamlined look and feel. Switched, now powered by Engadget, will serve as the network's central hub. All the sites in the network will feature tabs at the top linking to the other AOL Technology Network sites, making it easy for users to navigate across them.
"By creating the AOL Technology Network, we're bringing together some of the Web's most powerful and fastest-growing tech blogs to create a technology publishing powerhouse," said Marty Moe, Senior Vice President, AOL Money & Finance and Weblogs. "The new network, coupled with the redesign of Switched and Engadget, reflects our ongoing commitment to creating the most compelling destinations for consumers on the Web."
"One of our top priorities at Platform-A is to make it easier for advertisers to leverage the power of digital media, and the AOL Technology Network helps us achieve this goal," said Lynda Clarizio, President, Platform-A. "Combining these great technology information sites into one network lets us offer marketers the ability to more easily buy across these sites and reach some of the savviest and most engaged consumers online."
Visitors will be able to access network sites directly from their existing domain names or through a link on AOL.com that will take users to the network.
About AOL
AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.
* comScore Media Metrix, February 2008
* * comScore media Metrix, February 2008 (based on year-over-year growth)
Contact:
Alysia Lew
AOL Corporate Communications
alysia.lew@corp.aol.com
212-652-6376
固定链接: AOL Tech Network: AOL 重组旗下科技类的专业 Blog
关键词:
AOL_Tech_Network AOL Blognetwork Blogmedia Web2.0 业界动态 Blog
引用: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/119850
