四月 11, 2008
AOL CEO Randy Falco 致雇员信，回应 AOL、Yahoo 合并事宜
由. Z'HuNG 将文章归档于 业界新闻
为此，AOL CEO Randy Falco 今天发表了致雇员信，其中并没有确认 Yahoo 与 AOL 一定会合并的信息，只是谈到了"可能性"，并且对于裁员计划三缄其口，但是莫名其妙的要求雇员们不要为了此事分心，然后大谈一番 AOL 境况并没有看起来那么糟糕，鼓舞雇员对于 AOL 的信心云云，先来看一下该封邮件内容：
"Dear AOL colleagues,
I'm sure you've read some of the recent news speculating about potential AOL partnerships. While the company can't comment on any discussions at this time, I'd like to provide some perspective on the industry and AOL's position in the market.
It's clear that the industry is in a state of extreme flux. Each day brings new rumored combinations of companies. But what's not surprising is AOL's appeal in this rapidly changing environment. The market is recognizing the value of what we've built together over the past year and a half, as we've shifted from a subscription model to an advertising-supported business. It's a remarkable transition that is gaining momentum with each passing week. Our focus on capturing growth in three key areas - publishing, advertising and social media - is beginning to pay off.
In publishing - which includes Programming, Products and Platforms - our focus has been on growing audience size and engagement. The results have been very encouraging. In February, AOL had its fifth consecutive month of growth, with page views up 16% over the same period in 2007. Thirteen of AOL's content sites - such as Music, Television, News, Money & Finance and Celebrity - rank in the top 5 in their respective areas. Our rejuvenated Programming and Products appeal to people who now roam widely for what they want on the Web and align more closely with the kinds of passionate audiences marketers need to reach. The result is that AOL is now attracting a younger, more engaged and more valuable audience than ever before.
In advertising, we're focused on building the most effective and efficient marketplace for buying and selling digital advertising. Platform-A combines some of the strongest assets in the digital advertising business into a unified solution for marketers to build their brands and publishers to monetize their content. By integrating the reach of Advertising.com with the relevance of our industry-leading targeting technologies and the richness of AOL's content network, Platform-A will connect marketers to their audiences with engagement, efficiency and ease. Delivering on this means we need to move even more quickly to integrate the Platform-A companies into a seamless organization. In the three weeks since her appointment, Lynda Clarizio has moved quickly to announce the formation of one aligned sales organization that will have the ability to sell advertising solutions across Platform-A, supported by vertical teams focused on our content areas and product teams focused on selling individual products. To make it easier for advertisers and agencies to work with us, we now will be offering the ability to buy media across Platform-A with one contact and through one sales force.
In the social media area, we're focused on empowering a truly social Web with programming and tools that help connect people, cultures and lifestyles around the world. Bebo, together with AIM and ICQ, will create a social media network reaching 80 million people worldwide. This is a young and fast-growing market with huge potential. But despite drawing large, engaged audiences, other social networks have not been able to make the experiences relevant to users and marketers alike. Our opportunity involves integrating social media with our publishing and advertising networks to create more relevant content for the Web audience and more relevant marketing for advertisers. While the Bebo deal hasn't closed yet, I'm looking forward to sharing more about the many opportunities I believe exist for Bebo in combination with some of AOL's most exciting assets.
Our collective rebuild of AOL over the past year and a half has positioned the company to prosper in this dynamic market. We know that strong, profitable companies have more control over their own fate. We still have more work to do toward this end. So I want to ask you today to stay focused on the work at hand: continuing our transformation of AOL into a global advertising-supported Web business.
Randy"
看得出来，虽然 Randy 慷慨激昂，但是明显中气不足。刚才 HUNG 也提到了 AOL 重组旗下科技类的专业 Blog 的消息，有变化去面对改变的市场是一件好事，但是计划未必一定就能有预期的效果。特别是面对一个类似的大型企业，两者的合并最多只能让 Google 偷笑。当然，前提是 Yahoo 和 AOL 真能谈拢这件事情。而微软如果收购 Yahoo 未成的话，也没有什么损失，还是专心做好自己的开发工作吧。
固定链接: AOL CEO Randy Falco 致雇员信，回应 AOL、Yahoo 合并事宜
关键词:
AOL Randy_Falco 致雇员信 Yahoo 业界动态
引用: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/119864
