将文章归档于互联网由. HUNG on 2007-05-24

Zlio 可以很方便的在几分钟以内建立一个属于个人的网络商店，方便的自定义页面颇具个性化，融入社会化网络的元素，以及可以 Mashup 一些大型网络购物商店的商品信息。不过不知为何，近日在 Zlio 忽然无法添加来自于 Amazon 的产品信息了，据估计，是 Amazon 单方面的封禁了 Zlio。虽然 Zlio 在法国做的的确还不错，不过这一次 Amazon 的举措，会让 Zlio 面临发布之后第一个难题了。

以下是 Amazon 给 Zlio 的邮件内容：

It has come to our attention that you may be paying some of your referral fees back to customers as a form of rebate. While we are certain that your idea would meet with some success, we have decided against working with any Associates who employ this rebate model.

Under the Associates Program, Associates may choose to recommend either individual products or our entire service to their visitors in exchange for a small percentage of the resulting sales. The goal is to introduce our services to new customers this way, helping them find us through sites that offer value-added editorial assistance or which provide trusted advice in choosing e-commerce sites.

Given our relatively slim retail margins and our strong discount pricing, the referral fees we pay can only be sustained as we meet new customers through our Associates. Many of these customers return to us later for items unrelated to those recommended by the Associate web site, and this future business helps to offset the referral fees we pay. For this reason, we're able to pay nearly all of our margins to Associates in referral fees.

When an Associate re-directs these fees to the customer, it changes the entire relationship in ways we did not intend. Under the 'rebate' model customers actually have a disincentive to return and shop with us directly, undermining the expectation of repeat business that is necessary to fund the program.

In addition, Associates are prohibited from placing orders through their own Associate tagged links. Please note, per the Operating Agreement:

"You may not purchase products during sessions initiated through the links on your site for your own use, for resale or commercial use of any kind. This includes orders for customers or on behalf of customers or orders for products to be used by you or your friends, relatives, or associates in any manner. Such purchases may result (in our sole discretion) in the withholding of referral fees and/or the termination of this Agreement."