Joost 是一家在线视频服务商，基于 P2P 技术，用于提供各类共享的电视节目和其他视频内容。创办人是原来 KaZaA、Skype 的创始人 Janus Friis 和 Niklas Zennstroem，在两年前推出内测的时候，曾经火了一段时间。不过很快，Joost 就淡出了人们的视线，无论是 Hulu 还是 YouTube 的蒸蒸日上，已经让停滞不前的 Joost 陷入了尴尬的境地。昨天的消息称，Adconion Media Group 已经正式确认收购了 Joost，收购的细节尚未公布，原先 Joost 的团队中，只有 12 人将会加入 Adconion，其余的将被解散。

在一份有关此次收购的声明中，Adconion 首席执行官 Tyler Moebius 提到：“Video is a top priority for our company, and through the acquisition of the Joost assets we will be able to provide advertisers, content owners and website publishers with an end-to-end global video platform and cross-channel video and display ad-serving solution.“

以下是官方新闻稿：

RELEASE: Adconion Media Group Acquires Joost Assets

New Capabilities Provide Advertisers, Content Owners and Publishers with an End-to-End Cross-Channel Video Solution

Press Release
Source: Adconion Media Group
On 8:30 am EST, Tuesday November 24, 2009
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SANTA MONICA, Calif., Nov. 24 /PRNewswire/—Adconion Media Group (http://www.adconion.com), the largest independent global audience and content network, announced today that it has acquired certain assets from privately-held Joost, the online video service. Terms of the transaction were not disclosed.

“Video is a top priority for our company, and through the acquisition of the Joost assets we will be able to provide advertisers, content owners and website publishers with an end-to-end global video platform and cross-channel video and display ad-serving solution,” said Tyler Moebius, CEO, Adconion Media Group. “This acquisition immediately brings additional scale and content to the Adconion video pre-roll network for clients who are looking for a safe, cost-effective alternative to achieve the maximum value of online video advertising. We’ll also continue to operate Joost.com, providing clients with a destination site to showcase and distribute their branded entertainment content.”

In June, Joost announced a change in its business strategy to focus on providing white-label video platforms, and Adconion plans to pursue this strategy. On Friday, Adconion announced its first long-term licensing partnership as the exclusive display and video ad-serving solution for the Goldbach Media Group in Europe.

The acquisition of Joost assets adds many dimensions to Adconion’s existing video services and further will solidify its position in the online video and content syndication market. Prior to the acquisition, Adconion offered targeted distribution of content, including video and television commercials, to audiences around the world via Adconion.TV; as well as customized branded entertainment solutions for clients through its exclusive relationship with the digital studio RedLever. Through the Joost acquisition, Adconion.TV will add to its library of professionally-produced video content available for targeted pre-roll advertisements across 2,000 premium publishers.

Janus Friis, co-founder of Joost, said, “Over the past few months we have been actively exploring strategic options for Joost, and have concluded that the sale of certain of its assets to Adconion is in the best interests of Joost. Adconion has a strong technological platform and a compelling business model, and we believe that both businesses will benefit as a result of this acquisition.”

A leader in advertising innovation, targeting and distribution, Adconion reaches nearly 300 million unique users on a monthly basis. Prior to the Joost acquisition, Adconion was serving more than 80 million video streams per day to targeted audiences across 2,000 global websites.

About Adconion

Adconion Media Group (http://www.adconion.com) is the largest independent global audience and content network, reaching nearly 300 million unique users - or one-third of the total global Internet population - every month. Dedicated to true partnerships with agencies and marketers, Adconion arms agencies with customized technology and products designed in-house while delivering massive global reach across multiple platforms through a single network, and is an international leader in evolving the ad network model to create, distribute and monetize video content. Adconion has 16 offices in 7 countries around the world, sits on the board of the Interactive Advertising Bureau (IAB) and is a founding member of IASH Europe. For more information, visit http://www.adconion.com.